Color WOW

Color Wow is a complete line of professionally-formulated color care products that not only spells the end for roots, but also solves every single issue associated with color-treated hair. From grey roots and dark regrowth, to color fade, brassiness and texture problems, Color Wow delivers perfect color, 365 days a year.

Born in Paris, L’Oreal’s Professionnel is the brand of choice for the world’s top hairdressers. L’Oreal’s high performance color collections are the secret behind the inspirational hairstyles that we see on the fashion catwalks each season.

This sophisticated line of professional color will unlock your hair’s potential with legendary hues, luminous shine, and beautiful long lasting color results every time. With ammonia-free and sulfate-free formulas as well as innovative scientific breakthroughs, your tresses get a boost of nutrition and healing, too.